How to Set Up Your Google Business Profile and Ask for Reviews

A Google Business Profile is a listing an eligible business can use to present information on Google, including Search and Maps. It can show useful details and receive customer reviews, so people who find you can learn about your business and decide how to contact you.

You may also know it by its former name, Google My Business. Keeping information accurate helps people understand what you offer and how to find you; it does not guarantee a position in search results.

First search for your business name and location on Google Maps or Google Business Profile. If a listing already exists, request access to manage it; if there is no listing and your business meets Google's requirements, start creating a profile and provide the requested details.

Follow Google's verification instructions to confirm you can manage the business. Available verification options vary by profile and may change, so use the instructions shown for your situation. Avoid creating a duplicate and keep access to the account you use to manage the listing.

Choose a category that describes your main activity and complete your hours, phone number, photos and description with accurate, current information. Look at the listing as a customer would: they should understand what you do, when you are open and how to contact you.

Update special hours when needed and use representative photos of your premises, services or work. An event vendor can describe their service clearly; a practice can check that its phone number and office hours are correct.

Ask real customers for an honest opinion and share the direct link without pressure or suggesting a rating. Do not offer discounts or free products in exchange for a review: Google considers incentives for reviews fake engagement and strictly prohibits them.

Ask all real customers, not just those you think will be happy, and accept what they write. Do not post or commission fake reviews. For example: “If you would like to tell us about your experience, an honest review would help us.” Customers can respond later or decline.

Share your profile's direct review link in a message or use a QR code customers can scan. You can also place an NFC and QR plate at reception, the register or a table, so customers can choose how to open the link on their phone.

The Yume plate costs $140 MXN and includes adhesive; the Yume stand costs $200 MXN and sits upright. Both have NFC and QR. A printed QR code or plate only removes steps; it does not replace asking. Test the link before sharing it.

Invite customers politely and consistently, without promising results or influencing their opinion. Contact us on WhatsApp if you need help choosing a format.

Check reviews regularly and respond to positive and negative feedback, aiming to reply promptly. Thank the customer in a brief, professional message; if something went wrong, listen, apologize when appropriate and offer a suitable channel for follow-up without arguing in public.

Do not share private information or details of a person's care, especially at a medical practice. A respectful response also shows other readers how you handle feedback.

Business owners often ask about cost, verification and how to request feedback. The answers below cover the essentials for getting started and keeping the listing accurate; check Google's help resources if the options shown in your own profile are different.